It’s not just about design, it’s about curating an experience.
J. J. Martin the pool area stylist
I started my fashion and lifestyle business, La Double J, by collaborating with historic Italian brands, focusing first on the creative women of Milan. You could say that my magic secret sauce is taking on the knowhow, the tradition, the quality, the classicism and the history of these Italian companies and shaking it up in a snow globe of color and informality. I think of it as bringing on the Double J joy factor.
Eight months before the hotel opened, Valentina and her parents invited me to visit the work in progress that was Passalacqua, back when it was a total construction site. She liked the idea of giving the pool area La Double J’s signature touch and I leapt at the opportunity, it felt like a convergence of energies that was just meant to be.
This was a little different from anything the company had done before. It was our first true interior design project – one that in this case also included exteriors. We’d designed furniture before, homeware, we’d planned table settings right down to the napkins, but this was the first time that we gave serious thought not just to the aesthetic side, the prints and shapes and colors, but to how people would experience the space.
"Valentina… liked the idea of giving the pool area La Double J’s signature touch and I leapt at the opportunity, it felt like a convergence of energies that was just meant to be.“